What do we offer to solve your problems?

A short glimpse of what we offer:
Since your website says a lot about you and your products, we offer to revamp your website content so that it is precise, to the point and helps you gain profit. We also offer to provide marketing solutions so that you target the right people. Online promotions and advertisements play an important role in shaping your image on the internet and we offer just that for you. We will conduct a detailed analysis and comparison of similar products to know what is missing and how it can added for maximum exposure and impact. A survey will also be conducted to know what people think about your products, what they expect from you and how you can meet the expectations to make profit. We will give you inputs and suggestions to make sure that you stand apart from the rest of your competitors and are able to increase the sale and reputation of your products.

Our services also include revamping your media and print advertisements, themes, slogans and promotional techniques so that you create the right amount of impact on your target customers. Other services from our side include new ways of reaching people, increasing your Google ranking so that you appear in the first few results of a search on the internet (thus making sure that you are always at the top). Many other services are also offered.

If you think you really need help with your products, look no further. Contact us today to know more. We can be reached at meenakshi.nil@gmail.com.

Customer's Dilemma - Word of Mouth v/s Internet Marketing

Gone are the days when just a few advertisements about your products and services were enough to sell them and make profit. Today, as the number of customers grows, so does the number of brands competing in the market for the same products. Though the products might seem to be the same (offering almost the same services at approximately the same cost), what is it that sets some products apart from the rest of them? Of course, the quality of a product plays an important role, but there are so many other dynamics that make or break a product's popularity among the masses.

Consider this scenario. A homemaker, Pooja sees an advertisement of a shampoo on her television saying that it will give her smooth, shiny and strong hair (we will call it brand A). Pooja feels that it could be good for her and thinks of trying it. She switches channels and sees almost a similar advertisement, but this time of a different brand (we will call it brand B). This shampoo is also offering the same thing. So, in which brand should she invest her money ? She thinks of asking her friends who come up with different suggestions, most of them suggesting brand A. Her husband suggests that a quick search on the internet might help her. She decides to browse the internet to see what people have to say about these brands.

Though her friend Priya feels that brand A is much better in terms of price and quality, the people talking on the internet feel that brand B has been in the market for a longer time and hence is a better bet. She compares the two options and finally decides to go for brand B. She tries it and likes the brand too. She recommends this to Priya and even she gives it a try. They both regularly use the product.

What made Priya choose brand B? Few people's opinions about a brand made her feel that brand B would be better. Though this was a gain for brand B, it was a clear loss for brand A, which has lost a loyal customer (Priya). If people on the internet had been talking about brand A too, maybe Pooja would have gone for the same. Also, if her friends would have suggested brand B, it is possible that Pooja will have directly selected brand B, without browsing the internet.

So you see, your brands need to get a good feedback from not only the common man (homemakers, people at the workplace, etc), but also from people who regularly discuss things on the internet. You might not even know what people might be saying about your products, unless and until you do a detailed analysis. The reach of the internet is huge and you should be able to sneak into every zone to get the complete picture. At the same time, you should also be able to make your presence felt in every way possible through the common marketing techniques like advertising and promoting your products to people at a general level.

That is what we are here to do. Using effective ways to tap into the right areas, combining the methods of basic and internet marketing and advertising, we can help you gain an insight into what people feel about your products, what they expect and want from you, and also how you can improve your services to work upon your customers and their needs, build a strong customer base and of course, make profit. Contact us at meenakshi.nil@gmail.com today to know more.